WMS Slots is a Chicago-based US firm which sells slot machines, video lottery terminals, and online casino software. WMS Slots is a subsidiary of WMS Industries. WMS Industries can trace its roots back to 1943 to an Illinois company named Williams Manufacturing Company, which was founded by a man named Harry Williams.
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WMS Gaming is an American manufacturer of slot machines that are found in land based casinos all over the world. It is a subsidiary of Williams Industries which was also famous for producing pinball machines and arcade video games until the late 1990s.
In 1974, the company which became WMS Industries was founded in Chicago under the name Williams Electronics. In 2013, WMS Industries was purchased by Scientific Games, a leading producer of lottery software. Along the way, it owned Bally Gaming (1988-1998), though this unit was spun off into its own company in 1998.
The gaming machine division of the company named, WMS Gaming, began manufacturing slots in the mid-1990s. It developed slot machines like Reel ‘Em In, Jackpot Party, Boom and Filthy Rich in its early days of operations. WMS Gaming’s first major success was the licensed Monopoly Slots game. Since then, it has signed licenses with a number of pop culture icons to develop gaming machines for their trademarks.
Scientific Games Corporation
Those who wonder what the acquisition by Scientific Games means for WMS Gaming should not be concerned. Scientific Games is one of the leading innovators of gambling technology in the world today. The company’s contribution to gaming is pervasive; it’s just few people notice their presence.
Scientific Games is the company which prints off lottery tickets for the Powerball and Mega Millions multi-state lotteries in the United States. At last count, 43 of the 50 US states have signed up for the multi-state lotteries, creating the largest lotto drawings in the world. Every step of the way, in 43 of the 50 United States, Scientific Games is printing out the all-important lottery information.
SG’s Other Subsidiaries
After purchasing WMS Industries for $1.5 billion in November 2013, SG purchased Bally Technologies for a total of $5.1 billion–$3.3 billion in cash and $1.8 billion in assumed debt–in August 2014. That is a huge outlay of money, representing the 2nd and 3rd-biggest manufacturers of slot machines in the United States (behind IGT). Other companies owned by Scientific Games includes MDI Entertainment, Sciplay, The Global Draw, and Barcrest. SG once owned Games Media, but sold that company to the Novomatic Group.
Besides those subsidiaries, Scientific Games owns stakes in lottery companies around the globe. These include Guard Libang of China (50%), CSG Lottery of China (49%), Northstar Lottery Group in Illinois (20%), and Lotterie Nazionali in Italy (20%). The company also owns 20% of Sportech, a UK-based sports betting site, and 29.4% of the Robert Communications Network, which provides communications. Besides offering services for the pari-mutuel wagering industry (horse racing simulcasts), the Las Vegas-based communications firm provides support for the “sports, entertainment, educational, and ethnic programming industries with satellite and terrestrial communications services” (according to Bloomberg).
WMS Slots appears to be in good hands. In fact, being owned by a lottery games firm with such a huge revenue engine should allow WMS Industries to be on the cutting edge of technology development and perhaps buy even more slot machine licenses than before. Speaking of licensed slots, let’s discuss this huge part of the WMS line.
Licensed Slots
In time, the company developed slot machines for popular movies and TV shows like The Wizard of Oz, Star Trek, Hollywood Squares, Men in Black, Clue, and The Lord of the Rings. The full list of licensed slots by WMS Gaming is so big, it’s easy to overlook some of them.
WMS Facebook
The WMS Slots Facebook page is a good place to read about many of the titles. A quick perusal of the page shows references to American classic pop culture, like Elvis Slots and the Godfather Slots. Visitors will find games based on the board game Battleship, the TV show Cheers, the classic cartoon The Flintstones, and the current HBO hit Madmen. You’ll find licensed slot machines for 1970s children film Willy Wonka’s Chocolate Factory and the 1980s horror-comedy film Gremlins (“No matter how much he begs, never feed him after midnight”).
Texas holdem poker free app store itunes. Some licensed games were popular enough that WSM Gaming produced a second title in the series, such as Lord of the Rings: Reels of Rivendell. The most famous example of that is the Monopoly Slots series, which started it all for WMS Gaming.
Twitter Feed
Players who don’t like to sift through a bunch of Facebook posts might find a pithier source of information on the WMS Slots Twitter. This social media outlet page provides updates on the latest game releases and company news.
YouTube Previews
An even better resource for those wanting to see the latest title releases from the company is their YouTube feed. Follow the link to YouTube and you’ll see video previews of the many games offered by the company. The latest uploads include Elvis: Shake Rattling Reels, the Game Chest Blue Multi-Game, and Reel ‘EM In Greatest Catch. Players who want to see how Monopoly Legends differs from previous Monopoly Slots games, you can check out the graphics and sounds as the game plays. The Spider-Man Slot Machine is being touted on the page right now, while popular games like GOLD FISH and Wizard of Oz are available for preview.
One nice thing about the YouTube WMS Slots page is the fact you can read about less prominent games. Most people can go to a slots forum and read about the most popular titles or the latest releases. Those who prefer gambling on the classic 3-reels or non-licensed video slots get a preview of each game, including features, bonuses, and game mechanics. These are broken down by categories, such as “Premium Slots Trailers”, “Video Slots Trailers”, and “Exclusive Slot Videos”.
If at first it seems like you don’t see many selections, click on the (>) button on the far right side of each row of videos. This reveals 12 featured videos, along with 30+ more on each row. In all, you can find reviews of over 100 game titles.
WMS Slot Machines
WMS Gaming is a manufacturer of slot machines, video lottery terminals and software to help casinos manage their gaming operations. It also offers online and mobile games. The company is based in Chicago, Illinois. WMS is a subsidiary of WMS Industries, which became a wholly owned subsidiary of Scientific Games Corporation in 2013.
WMS entered the reel-spinning slot machine market in 1994, and in 1996, it introduced its first hit casino slot machine, Reel 'em In, a 'multi-line, multi-coin secondary bonus' video slot machine. It followed this with a number of similar games like Jackpot Party, Boom and Filthy Rich. By 2001, it introduced its Monopoly-themed series of 'participation' slots. Since then, WMS Gaming has continued to obtain licenses to manufacture gaming machines using several additional famous brands. The company continues to sell gaming machines and to market its participation games.
History[edit]
WMS Gaming is a subsidiary of WMS Industries, whose roots date back to the 1943 founding of Williams Manufacturing Company. Over the last decades of the 20th century, Williams produced popular pinball machines and video arcade games. By 1996, WMS had transferred its video game library to its video game subsidiary, Midway Games, which it took public and finally spun off in the late 1990s.[1] With the rapid decline of the arcade industry in the 1990s, the company's pinball business became unprofitable, and WMS sold off the pinball line in 2000.[2]
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Meanwhile, in 1991, WMS created a new division, Williams Gaming, to enter the gaming and state video lottery markets, developing and releasing its first video lottery terminals for the Oregon market in 1992. Williams Gaming entered the reel-spinning slot machine market in 1994, but the company's video gaming roots ultimately would prove to be its strength when, in 1996, it introduced its first hit casino slot machine, Reel 'em In, a 'multi-line, multi-coin secondary bonus' video slot machine. WMS followed this with a number of similar successful games like Jackpot Party, Boom and Filthy Rich. During the 1990s, the gaming industry grew as additional states permitted casino gambling and video lottery games, and as Native American tribes built gaming casinos. The division was incorporated as WMS Gaming in 1999 and has since focused exclusively on the manufacture, sale, leasing, licensing and management of gaming machines.[3][4]
In 2001, a glitch was uncovered in the company's software that allowed players to earn credits on some machines without paying for them.[5] The industry leader IGT also sued WMS for patent infringement related to its reel-spinning games, winning a judgment that required WMS to limit the flexibility of its line of reel-spinning games. WMS Gaming's new video operating platform, CPU-NXT, debuted in 2003. It employed a faster, more open architecture that took advantage of the economies of scale enjoyed by Intel and other PC component vendors. The slot machine platform is based on the Linux operating system, initially ran on an Intel Pentium III processor and was the first to use flash memory rather than erasable programmable read only memory.[3][6][7]
By 2001, WMS introduced its very successful Monopoly-themed series of 'participation' slots, which the company licenses or leases to casinos, instead of selling the games to the casinos. The company's subsequent participation games have included machines based on well-known entertainment-related brands as Men in Black, Hollywood Squares, The Wizard of Oz, Star Trek, The Lord of the Rings and Clue. Some of these games are networked within casinos and even between multiple casinos so that players have a chance to win large jackpots based on the number of machines in the network. These branded games proved popular with players and profitable for WMS, as the net licensing revenues and lease fees generated by each game have exceeded the profit margins of its games for sale.[8][9][10] The company's revenues grew to a high of $783.3million in 2011, but they decreased to $689.7million in 2012.[11]
WMS Gaming's parent, WMS Industries, merged with Scientific Games in October 2013, becoming a wholly owned subsidiary of Scientific Games. Scientific Games paid $1.5 billion for WMS, and WMS shareholders received $26.00 per share. At the time of the merger, the company's stock ceased trading on the New York Stock Exchange.[11][12]
![]() Products, technology, business[edit]
WMS Gaming's products have helped to move the industry trend away from generic mechanical slot machines and toward games that incorporate familiar intellectual properties and more creative ways to pay off. For more than a century beginning in the late 1800s, mechanical slot machine reels employed limited themes: card suits, horseshoes, bells and stars, varieties of fruit, black bars and the Liberty Bell.[6] WMS's 1996 video slot machine Reel 'em In, introduced multi-line and multi-coin secondary bonus pay-outs. Later, the company's licensed themes, beginning with Monopoly, helped to greatly expand its sales and profits.[13]
Some of WMS Gaming's product designs reflect the changing demographics of its industry. Younger players raised on video games often seek more challenging experiences, both physical and mental, than do women age 55 to 65 – the traditional audience for slot machines. Accordingly, some of the company's machines incorporate surround sound, flat-panel display screens and animated, full-color images.[14]
The company also manufactures the G+ series of video reel slots, the Community Gaming family of interconnected slots, as well as mechanical reels, poker games, and video lottery terminals.[10] WMS began to offer online gaming in 2010 to persons over 18 years old in the UK[15] and in 2011 in the US at www.jackpotparty.com.[10] In 2012, WMS partnered with Large Animal Games to incorporate several of WMS's slot machine games into a cruise ship-themed Facebook game application titled 'Lucky Cruise'. By playing games and enlisting Facebook friends' help, players can accumulate 'lucky charms' (instead of money). The game play is similar to playing a slot machine but includes a 'light strategy component'.[16][17]
In 2012, after experiencing a decline in revenues from the contracting casino market, the company introduced gaming on mobile devices and focused its efforts on expanding its online game offerings. For casinos, it introduced My Poker video poker games.[11]
WMS Gaming technologies include:
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Approximately 70% of WMS's revenues are derived from U.S. customers.[9] Its corporate office and manufacturing facilities are in Las Vegas, Nevada. It has other development, sales and field services offices across the United States and international development and distribution facilities located in Argentina, Australia, Austria, Canada, China, India, Mexico, the Netherlands, South Africa, Spain and the United Kingdom[10] and an online gaming center in Belgium.[11]
References[edit]
External links[edit]
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